CSIRO Electric Driveway Project: Social Study on Attitudes, Drivers and Barriers to the Uptake of Electric Vehicles

[摘要] This work forms part of the larger Electric Driveway project in CSIRO’s Energy Transformed Flagship. The Electric Driveway project aims to demonstrate the intelligent integration of electric vehicles with home energy management, to develop integration technology prototypes, and to develop a toolkit for analysing scenarios of electric vehicle uptake in Australia, including policy/regulatory assessments and environmental impacts. Within the broader Electric Driveway project, this social research was conducted in order to identify potential drivers and barriers associated with the uptake of electric vehicles and the uptake of the electric driveway concept (in which electric vehicles are integrated with household energy management technology, allowing the optimal exchange of electricity between the grid, the house and the batteries of the electric vehicle), and to characterise the potential uptake of electric vehicles and the electric driveway. The social research described in this report consisted of two focus groups, a pilot survey, and a large-scale survey of Victorian car owners. The focus groups provided background on public perceptions of electric vehicles and of the electric driveway technology, and allowed us to develop more detailed questions for the surveys. These questions were further refined using a pilot survey of 200 people, before the final survey was administered to 2101 Victorian car owners. The survey measured a range of demographic and psychographic features, as well as self-reported measures of the likelihood that the respondents would purchase an electric car in the future, and the likelihood that they would adopt the electric driveway technology if they had an electric vehicle.

[发布机构] CSIRO

[学科分类] 地球科学(综合)