Communication and Community Responses to Recycled Water

[摘要] Based on the identified gaps in the current literature, this study drew on social psychological aspects of communication and persuasion to inform research into responses to a hypothetical purified recycled water (PRW) scheme. More specifically, we examined in an experimental setting whether different recycled water messages impacted on South East Queensland residents’ attitudes towards purified recycled water. Broad aims of the research included establishing: a) whether the use of complex messages about recycled water treatment are more effective than simple messages in influencing attitudes to recycled water;b) whether one-sided messages (detailing only the advantages of recycled water) are more effective than two-sided messages (which acknowledge, but refute, criticism of recycled water);c) the extent to which individual differences, such as conservatism, political ideology and coping with ambiguity, affect people’s responses to recycled water information.

[发布机构] CSIRO

[效力级别] Social and Community Psychology [学科分类] 地球科学(综合)