Strategies of manufacturers in the automobile sector

[摘要] An in-depth analysis of the automobile data from 1980 to 2006 is carried out with a goal of understanding strategies employed by various manufacturers in bringing their models to the market in a retrospective fashion. The data analysis tries to identify the differences in specific parameters of focus by US and Asian manufacturers which might have led to their strategies of market positioning over this period. The analysis itself is carried out both qualitatively by understanding the data in different ways, and qualitatively by running regressions. We show that fuel economy and acceleration were the two parameters of focus for Asian Manufacturers whereas US manufacturers might have focused more on horsepower and torque during this period.

[发布机构] Massachusetts Institute of Technology