Direct-to-Consumer Prescription Drug Advertising and Patient-Provider Interactions

[摘要] Background: Direct-to-consumer prescription drug advertising is prevalent and affects patient care. Previous research that examined its effect on the patient-provider relationship predates many changes in the advertising and medical landscape that have occurred in the last decade, such as the rise in online promotion and the push for value-based medicine.

[学科分类] 过敏症与临床免疫学

[关键词] Direct-to-Consumer Advertising;Health Personnel;Patient Care;Prescription Drugs;Surveys and Questionnaires