Case—Coastal Shipping for Automobile Distribution

[摘要] Over their evening coffee, managers at the Coastal and Automotive Logistics Corporation (CALC),1 thinking about how their day went, felt uneasy about this entire new project that they had initiated. They were doubtful that the demand for coastal shipping was sufficient to offset the high fixed cost of operations. Furthermore, there was uncertainty in customer commitment—the assurance from them for a minimal consistent transportation demand. This had instilled a fear of cash flow problems in the short term and potential losses of running the business in the long term.

[学科分类] 数学（综合）

[关键词] coastal shipping;multimodal transport;shipment routing