Case—Integrative Case Study: Louisiana Branch Lines
[摘要] Lawrence Byron Lassiter owns a small railroad, Louisiana Branch Lines (LBL), which operates in the Southeast United States. Mr. Lassiter needs analytical support on the serious performance problems he is facing. The problem seems to span many facets of the organization—finance, marketing, and operations. Mr. Lassiter has called a meeting of his leadership team from each organization to try to get some resolution to these issues. He asks the director of his new data analytics group, Donna Andriesen, to provide some independent insights and ideas for how to resolve some of their issues. LBL faces a host of problems, which are outlined below.
[发布日期] [发布机构]
[效力级别] [学科分类] 数学（综合）
[关键词] cases;developing analytical skills;developing communication skills;developing critical thinking skills;spreadsheet modeling [时效性]
