Digitalization in the Industries of Fuels and Motor Oils

[摘要] With the advent of new digital communication channels, the conventional industry also stepped into direct communication with users and has the opportunity to advance by knowing and responding to the rapidly changing and evolving needs of the digital consumer. One of the changes is delivery platforms and the growth of e-commerce. Accordingly, this paper aims to identify how mobile applications as a new and modern solution can answer specific customers’ needs. In addition, it improves service performance, positive impacts on the users, their loyalty, and recommendations. Marketing campaigns also ask for a different approach to that type of sale channel.

[学科分类] 社会科学、人文和艺术（综合）

[关键词] digital consumer;transformation;digital communication;sales channels;marketing campaigns