Applying Linear Regression Analysis to Identify Willingness of Using Environment-Friendly Electric Motorcycle-Sharing for Tourism Activities: A Case Study of GoShare

[摘要] This study aimed to evaluate tourist characteristics, rental factors, non-rental factors, and use intention of shared motorcycles in tourism activities. Linear regression analysis was used to compare the differences and influences of variables. A convenience sampling survey method was adopted to investigate GoShare motorcycle-sharing service. Questionnaires were distributed to 271 respondents aged 20–29 years old who used motorcycles in tourism. With data descriptive statistics, t-test, one-way analysis of variance, and regression analysis were conducted, and four main results were obtained: (1) The respondents tended to follow a “Freestyle travel” type. (2) As a rental factor, “Environmental Efficiency” was the most important. (3) “Renting is not easy” was the most important reason not to rent a motorcycle. (4) Tourist characteristics and rental factors impacted use intention significantly. Therefore, the following suggestions were made in this study: it is necessary to (1) strengthen the promotion of the GoShare motorcycle-sharing service, (2) enhance the quality of the rental service, (3) improve the mobile application, and (4) focus on in-depth tourism and expand the services at scenic spots.

[关键词] motorcycle sharing;tourist characteristics;rental factor;use intention;linear regression analysis