A Survey of Students from the National School on Neutron and X-ray Scattering: Communication Habits and Preferences

[摘要] Oak Ridge National Laboratory (ORNL) offers the scientific community unique access to two types of world-class neutron sources at a single site - the Spallation Neutron Source (SNS) and the High Flux Isotope Reactor (HFIR). The 85-MW HFIR provides one of the highest steady-state neutron fluxes of any research reactor in the world. And the SNS is one of the world's most intense pulse neutron beams. Management of these resources is the responsibility of the Neutron Sciences Directorate (NScD). NScD started conducting the National School on Neutron and X-ray Scattering (NXS) in conjunction with the Advanced Photon Source (APS) at Argonne National Laboratory in 2007. This survey was conducted to determine the most effective ways to reach students with information about what SNS and HFIR offer the scientific community, including content and communication vehicles. The emphasis is on gaining insights into compelling messages and the most effective channels, e.g., Web sites and social media, for communicating with students about neutron science The survey was conducted in two phases using a classic qualitative investigation to confirm language and content followed by a survey designed to quantify issues, assumptions, and working hypotheses. Phase I consisted of a focus group in late June 2010 with students attending NXS. The primary intent of the group was to inform development of an online survey. Phase two consisted of an online survey that was developed and pre-tested in July 2010 and launched on August 9, 2010 and remained in the field until September 9, 2010. The survey achieved an overall response rate of 48% for a total of 157 completions. The objective of this study is to determine the most effective ways to reach students with information about what SNS and HFIR offer the scientific community, including content and communication vehicles. The emphasis is on gaining insights into compelling messages and the most effective channels, e.g., Web sites, social media, for communicating with students about neutron science.

[发布日期] 2010-12-01

[学科分类] 核物理和高能物理

[关键词] ADVANCED PHOTON SOURCE;ANL;COMMUNICATIONS;EDUCATIONAL FACILITIES;HFIR REACTOR;MANAGEMENT;NEUTRON BEAMS;NEUTRON SOURCES;NEUTRONS;ORNL;RESEARCH REACTORS;SCATTERING;SPALLATION