Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.

[摘要] This research investigated the decision-making and trip planning process of travelers. Data was collected via in-depth interviews of travelers and reviews of existing web sites for destinations. This problem was approached in a systematic way incorporating knowledge of tourism decision-making behavior, e-commerce in a general sense, and consumer behavior changes prompted by new technologies.The outcome of this research is a generic trip-planning process framework and the prototype design of an interactive marketing tool. This framework and proto-type tool can be used as a starting point by a destination to develop an interactive website for new and returning customers.

[发布机构] University:North Carolina State University

[效力级别] tourism

[关键词] information systems;tourism