Perceptions of gender in young consumers of animated films.

[摘要] The purpose of this study was to investigate the gender stereotyping of twoanimated films by boys and girls (N=25). Based on Bern's (1983) gender schema theory,it was hypothesized that children would stereotype Aladdin as being for males andPocahontas as being for females, based on the gender of the lead character. Interviewswith participants (five to six years old) revealed that they did not gender stereotype thetwo films. A majority of both boys and girls liked the two films and felt they were forboys and girls. However, they did not think a girl could rescue another girl when askedto imagine different plot scenarios. They were more likely to believe a boy could saveanother boy. This study demonstrated that boys and girls relied on gender schemas intheir interpretation of animated film.

[发布机构] University:University of Louisville;Department:Sociology

[效力级别] Animated film

[关键词] Gender;Animated film;Sociology;Children;Gender schema;Development