Research on Cultural and Creative Product Development Based on Museum Resources

[摘要] The China's national and cultural self-confidence originated from the long historical culture. Cultural and creative products development based on museum resources has a thriving trend, but has not formed a standardized development process. The optimization of products developing and rebuilding thinking and methods bring the upgrade for the cultural and creative products development based on museum resources at brand strategy level and product development level which is the focus in this paper. The purpose and significance of this study is to explore the development process of the cultural and creative products based on museum resources. The typical program cases were taken in this paper as examples, to verify the scientific and validity of these ideas and methods.

[发布机构] School of Mechanical and Automotive Engineering, Qilu University of Technology, Shandong Academy of Sciences, Jinan, China^1

[效力级别] 无线电电子学 [学科分类] 材料科学（综合）

[关键词] Brand strategy;Creative products;Development process