Integrated Approach to Industrial Packaging Design

[摘要] The article reviews studies in the field of industrial packaging design. The major factors which influence technological, ergonomic, economic and ecological features of packaging are established. The main modern trends in packaging design are defined, the principles of marketing communications and their influence on consumers' consciousness are indicated, and the function of packaging as a transmitter of brand values is specified. Peculiarities of packaging technology and printing techniques in modern printing industry are considered. The role of designers in the stage-by-stage development of the construction, form and graphic design concept of packaging is defined. The examples of authentic packaging are given and the mention of the tetrahedron packaging history is made. At the end of the article, conclusions on the key research aspects are made.

[发布机构] Department of Design and Visual Arts, South Ural State University, Lenin Avenue 76, Chelyabinsk; 454080, Russia^1

[学科分类] 土木及结构工程学

[关键词] Ecological features;Industrial packaging;Integrated approach;Marketing communications;Packaging designs;Packaging technologies;Printing industry;Printing techniques