Modern Role of Architectural Style Category in Russian Practice

[摘要] The article examines the functional aspects of architectural style use as an instrument for communication, self-positioning, representation and commercial attractiveness. The modern Russian practice is marked by a predominance of decorating methods rather than architectural ones used to create an artistic image. Specific examples illustrate stylistic trends that are indicative of an identity crisis. The problem goes beyond the scope of a custom or corporate design. This is especially evident in the former Soviet Union republics. The style issue is inherent in the advertising and commercial sphere of interior design and furnishing promotion. One can state that the category of art studies has been introduced into the collective consciousness but in some extrinsic way. Marketing managers and designers who have a very vague idea of the fundamental scientific concepts form a new language and market demand not only for a design work product but also for its positioning. This leads to a semantic distortion of the architectural style characteristic and a misconception. At the same time, there is a growing need for new definitions and verbalizations of perceptual experience. The conclusions contain an assumption on a reversible scientific and practical process when the theory is forced to accept and attend to a spontaneously formed and deep-rooted system of meanings. The need to develop the architectural theory in the communication language realm is brought up. The research problem is stated both for social science and anthropology as well as for culturology and art history.

[发布机构] Faculty of Architecture, South Ural State University, Lenin Avenue 76, Chelyabinsk; 454080, Russia^1

[学科分类] 土木及结构工程学

[关键词] Architectural style;Architectural theory;Communication languages;Functional aspects;Marketing manager;Perceptual experience;Practical process;Research problems