Online Consumer Reviews on Using E-Shopping Service of E-Commerce

[摘要] The Internet has become the primary source of information for a large number of consumers and it enables consumers to share their opinions and experiences about goods and services. Online consumer reviews provide information and recommendations for prospective buyers and are helpful for decision-making on purchases. The purpose of this study is to assess the impact of online consumer reviews on a decision of using e-commerce services. Sample size has been conducted among 435 respondents of e-commerce customers who use google play. to test the research hypothesis path analysis. The result indicates that Positive and negative statements in reviews are strong influence consumers whether to use the services that offered by e-commerce, online consumer reviews have an impact on the consumer decision of using e-commerce services. Finally, some practical valuable feedback for future research and practical contribution has been made.

[发布机构] Faculty Economic and Business Education, Universitas Pendidikan Indonesia, Bandung; 40161, Indonesia^1

[效力级别] 自然科学

[关键词] E-commerce services;Google plays;Online consumer reviews;Path analysis;Primary sources;Prospective buyers;Sample sizes