Increase in Efficiency of Museums Activity in the Modern Market: A Case Study of the West Siberian Railway History Museum

[摘要] Active use of museum tours helps to involve tourists, especially younger generation, to the roots of folk and national culture, promotes maintaining national traditions, fostering of patriotism and spirituality. Effectively to compete in the leisure market, the museums need to use modern information technologies, to expand the market of museum services.

[发布机构] Siberian Transport University, Novosibirsk State University of Economics and Management, Department of World Economy and Tourism, D. Kovalchuk st., 191, Novosibirsk; 630049, Russia^1

[效力级别] 经济学

[关键词] Modern information technologies;National cultures;Younger generations