Prospect for the development of salted egg agro industry: an analysis on marketing distribution aspect

[摘要] Marketing distribution is an important of the strategy in business development in agroindustries. The aim of the research was to introduce marketing (distribution pattern, margin and marketing efficiency) at the salted egg agro industries in Brebes Regency. Survey method had been conducted on 52 salted egg agro industries which had active PIRT certificate. The data collection was conducted by means of interview and observation. Descriptive analysis was used to determine the marketing distribution of salted eggs. Marketing efficiency was obtained by calculating marketing margin and farmer share. The results show that the salted egg agro industries implemented two marketing distribution patterns; direct marketing pattern (consumer→producers) and indirect marketing pattern (producer→retailer→consumer). The number of the salted egg agro industries which apply indirect marketing pattern is 57.69%. The implementation of direct and indirect marketing patterns was classified as efficient according to the farmer's share values of 87.13% and 78.21%. It can be recommended the direct marketing.

[发布机构] Department of Agriculture, Faculty of Animal and Agricultural Sciences, Diponegoro University, Indonesia^1;Department of Animal Science, Faculty of Animal and Agricultural Sciences, Diponegoro University Tembalang Campus, Semarang; 50275, Indonesia^2

[效力级别] 生物科学

[关键词] Business development;Data collection;Descriptive analysis;Direct marketing;Distribution patterns;Marketing efficiencies;pattern;salted egg