Research on the Survival and Development of New Energy vehicles in China

[摘要] The promotion of new energy vehicles is a global trend. At the same time, it is also an important measure to deepen the concept of sustainable development. The new energy vehicles under the shared economy still face the development dilemma. This article further combines the needs of consumers with the market demand Guide consumers to use new energy vehicles made a number of recommendations; we must activelyguide consumer demand, promote green low-carbonconsumption, while improving the production of new energy vehicles and production capacity, promote new energy vehicles, user experience and intelligence, Through the marketing and business model innovation to stimulate the vitality of the market so that new energy vehicles better suited to the market.

[发布机构] Tianjin University of Technology, Tianjin; 300384, China^1

[效力级别] 经济学

[关键词] Business model innovation;Consumer demands;Global trends;Market demand;New energy vehicles;Production capacity;User experience