Sustainability analysis of the management strategy in a shopping centers

[摘要] The managers' strategic behaviour of shopping centers in a competitive environment is discussed. Sensitivity analysis was made by using the methods of mathematical and experimental game theory. The stability of the strategy to the opponents' actions was investigated. Also, we investigated the stability of the strategies to the environment, expressed in the level of consumption. The level of consumption in our study is characterized by: the share of visitors, making purchases in the shopping centre (the conversion rate); the average amount of purchases that make visitors shopping centre (size of the average check). These parameters describe changes of the environment. All cases of the shopping centre management strategy stability are illustrated. The novelty is that at allocation costs of the Manager for the development and promotion of shopping centres, the strategies of managers are resistant to each other's actions, in contrast to changes in the external environment is shown.

[发布机构] Department of Construction Engineering and Materials Science, Civil Engineering Faculty, Perm National Research Polytechnic University, Komsomolsky av. 23, Perm; 614990, Russia^1

[学科分类] 土木及结构工程学

[关键词] Competitive environment;Conversion rates;Experimental game theory;External environments;Management strategies;Sustainability analysis