Supply chain analysis of papaya in Central Market, Medan Tuntungan Subdistrict, Medan City

[摘要] The supply chain is important for every business activity. One of the supply chains that is required to be examined is papaya supply chain in Central Market due to its high demand while the supply is still limited. This study aimed to analyse the distribution flow of papaya fruit supply chain in Central Market. The used method was surveyed using questionnaires to papaya fruit producers, brokers, distributors, and retailers. Descriptive analysis was used to explain the distribution flow of papaya fruit supply chain in Central Market. Results showed that there were two models of papaya fruit supply chain in Central Market, namely Batang Kuis model and Aceh area model. The model of Batang Kuis area had 7 (seven) chains, while the model of Aceh area had 6 (six) chains. The supply chain management of papaya fruit in Central Market had not been efficient due to the length of the distribution channel.

[发布机构] Department of Agribusiness, Faculty of Agriculture, Universitas Sumatera, Utara, Medan, Sumatera Utara, Indonesia^1

[效力级别] 生态环境科学

[关键词] Business activities;Descriptive analysis;Distribution channel;High demand;Supply chain analysis