Measuring the tourist destination images based on service quality using fuzzy inference system

[摘要] The article discusses the measurement of tourist destination images perceived by travelers based on five dimensions of the service quality, i.e. tangibles, reliability, responsiveness, empathy, and assurance. Measurement problems occur when a traveller assesses the quality of a tourism destination service subjectively with vague boundaries and perceives the image of a tourism destination to vary. To address these issues, we designed an inference model using Mamdani's fuzzy inference system. The results of this study are quantitative assessments of the image of tourism destinations by various travellers based on qualitative perceptions of the quality of service experienced by the traveller.

[发布机构] Management Department, Sam Ratulangi University, Indonesia^1;Industrial Engineering Department, Petra Christian University, Indonesia^2

[学科分类] 计算机科学（综合）

[关键词] Fuzzy inference systems;Inference models;Mamdani;Measurement problems;Quantitative assessments;Service Quality;Tourist destinations