Design of E-commerce Competency Improvement Program for Batik SMEs in Surakarta

[摘要] The rapid development of information and internet technology has encouraged trade using the internet (e-commerce). This development must be followed by SMEs using e-commerce to improve their sales. The determining factor in adopting e-commerce for SMEs is an individual factor consisting of innovation of business owners, IT capabilities of business owners and IT experience of business owners. Competence of SME owners determines the success of e-commerce adoption by SMEs. Therefore, the government has a responsibility to improve the e-commerce competency of SME owners. E-commerce competency identification is needed to obtain e-commerce competency standards. These competencies are identified using a functional approach of e-marketplace and social commerce business process. The identified e-commerce competencies must be selected before being used in e-commerce competency improvement. The selection is considering the correlation of the e-commerce competencies with the value of e-commerce sales. Therefore, this study used a correlation analysis to select e-commerce competencies. The results of this study indicate 17 e-commerce competencies used in e-commerce competency improvement program of Batik SMEs in Surakarta.

[发布机构] Department of Industrial Engineering, Universitas Sebelas Maret, Surakarta, Indonesia^1

[学科分类] 工业工程学

[关键词] Business Process;Correlation analysis;E-commerce adoption;Functional approach;Individual factors;Internet technology;IT Capabilities;Social commerces