Market potential of breeding and commercial products in poultry farming

[摘要] The article deals with the theoretical aspects of the market potential for the production of breeding and commercial poultry farming products. The different points of view on this issue are analyzed and the characteristic of the conceptual terms of enterprise and products competitiveness is given. Integrating the research results, the concept of the market potential of poultry products is proposed. At the same time, a classification of market potential by its types and subspecies (industry, enterprise, products) is developed. The combination of these theoretical developments allowed designing the models of market potential for the main, related products, products of deep processing and by-products that have an applied nature.

[效力级别] 生态环境科学