Three Essays on the Economics of Information Systems.

[摘要] My dissertation contains three studies centering on the question: how to motivate people to share high quality information on online information aggregation systems, also known as social computing systems? I take a social scientific approach to identify the strategic behavior of individuals in information systems, and analyze how non-monetary incentive schemes motivate information provision. In my first study, I use statistical modeling to infer users;; information provision strategies from their actions. Information system users;; strategies for contribution (e.g., I only contribute if others have contributed a certain amount) are often not directly observable, but identifying their strategies is useful in system design.With my co-authors, Jeffrey MacKie-Mason and Paul Resnick, I constructed a maximum likelihood model with simultaneous equations to estimate strategic feedback reciprocation (i.e., I only provide feedback if you give me feedback first) among the traders on eBay. We found about 23% of the traders strategically reciprocate feedback.In my second study, I focus on truthful provision of information in information markets --- markets in which the participants trade bets about future events. The resulting market price reflects an aggregated prediction for the event. Theory predicts that when traders;; private information is substitutable --- contains similar information --- they profit most by trading honestly. But when traders;; private information is complementary --- contains exclusively different information --- traders are better off bluffing, i.e., first trading dishonestly to mislead others and later profiting from others;; mistakes. Using human-subject experiments, my co-author Rahul Sami and I found traders indeed bluff more in markets with complements than in markets with substitutes. In my third study, I use game theory to analyze two non-monetary mechanisms for motivating information provision: the minimum threshold mechanism (MTM),under which one can access the public goods if she contributes more than a threshold, and the ratio mechanism (RM), under which a user consumes at most an amount proportional to her contribution level. I found whenever RM can achieve the social optimum, MTM can achieve the same. Furthermore, if RM implements a no-exclusion equilibrium, the same outcome can always be implemented by MTM.

[发布机构] University of Michigan

[效力级别] E-commerce

[关键词] Social Computing;E-commerce;Management;Economics;Business;Information