DIAPER DERBY

[摘要] Is Junior bored with his plain white diapers?Try the magenta or orange....Or there's the subtle peach and lavender from the Los Angeles company's spring line of pastels.So it goes in the diaper derby, where color, fancy fasteners and other features offer the best bet for getting consumers to pay a premium for a rather mundane product.The stakes in the diaper war are high: Manufacturers sell $3.5 billion each year in the US alone. Kimberly-Clark's Huggies has 30% of the market, while P&G has 25% with Pampers and 24% with its Luvs brands.Prices of premium diapers have climbed between 12% and 15% in the past two years, and could rise a further 4% to 6% this spring, analysts estimate.

[学科分类] 儿科学