Student recruitment in private nursing education institutions in South Africa

[摘要] English: Nurses form the cornerstone in achieving the millennium goals of the WHO withregard to health care. However, 57 countries worldwide are facing a severe healthworkforce crisis. Various solutions have been proposed to address the nursing staffshortage. One of the aspects that has been greatly neglected in South Africanresearch, however, is the initial recruitment of nursing students.Despite the critical importance of recruiting the best possible students for nursingeducation and training, very few private Nursing Education Institutions (NEIs) have aspecific recruitment plan geared towards student recruitment. There is considerableevidence in the literature that some NEIs lack strategic planning for the recruitmentof their students and that they do not always include all relevant stakeholders wheninitiating a recruitment drive.This study deals with the development of an action plan to aid with the recruitment ofnursing students for private NEIs in South Africa. This study was structured aroundan adapted version of the process-planning model, as originally described by Zuber-Skerrittin 2002. Originally, a qualitative design with some quantitative enhancementwas used. It was characterised by a descriptive, exploratory, and contextual focus.Three researcher-developed survey-questionnaires were used. During the lastround of questionnaires, a quantitative approach, with qualitative enhancement wasused. Final data analysis was done with the assistance of the SPSS softwareprogram.This study concluded with a generic action plan that was validated by experts in thefield of student recruitment.

[发布机构] University of the Free State