Pretreatment of human embryonic pituitary tumour cells (Flow 9000) with pertussis toxin significantly reduced carbachol-mediated inhibition of isoprenaline and prostaglandin E2 stimulation of cyclic AMP formation. This is in accord with an action on the inhibitory Gi-protein by pertussis toxin. In contrast, pertussis toxin-pretreatment had no effect on either muscarinic agonist or GTP[S] (a non-hydrolysable GTP analogue) stimulation of [3H]inositol phosphate production in intact and permeabilized [3H]inositol-prelabelled Flow 9000 cells, respectively. These results suggest that muscarinic receptors are linked to the inhibition of adenylate cyclase and the stimulation of phosphoinositidase C via two different G-proteins in Flow 9000 cells.