Quinate:NAD+ oxidoreductase activity decreased when carrot cell-suspension cultures were supplemented with the Ca2+-ionophore, A-23187 and EGTA. The protein phosphorylation pattern changed as judged by autoradiography. The loss in enzyme activity was correlated with the Ca2+ efflux. Addition of Ca2+ to protein extracts in combination with calmodulin or not had no effect. Initial quinate:NAD+ oxidoreductase activity was partially recovered only after preincubation with ATP-Mg2+ and Ca2+. The reactivation was abolished by EGTA or fluphenazine. It is concluded that cellular Ca2+ controls the enzyme activity by affecting its degree of phosphorylation in vivo.