Nephrolithiasis—New Directions in 2011

[摘要] Kidney stones are a disease with an identity crisis. The very name itself gives it away. What should the branding strategy be? A low-key, blue collar approach with the simple term “kidney stones” or more upscale marketing with the exotic name “nephrolithiasis”?

[学科分类] 泌尿医学

[关键词] Bone marrow necrosis;Sickle cell disease;Hyperhemolysis syndrome