Aesthetics is playing an increasingly important role in the design of building façades. In North America and Europe the concept that aesthetics (form) must follow function is well established. This article demonstrates the enormous potential of architectural precast concrete applications. The abundance of possibilities gives rise to a multitude of different forms, colors, surface finishes, and architectural designs. The era is long over when concrete was known simply as a utilitarian material. Technological innovations in concrete composition, molds, and finishes have increased the quality of this material, enabling it to compete with the most exclusive façade claddings. It is the architect’s responsibility to exploit these varied possibilities. The important aspects of sample selection for color and texture as well as the use of range samples to set production standards for color and texture, are illustrated. The myth that precasting leads to little flexibility in façade design no longer holds true. On the contrary, because of the inherent properties and varieties in shape, architectural precast concrete is at the forefront of architecture as one of the most flexible contemporary solutions for structural façades.
