Suid-Afrikaanse motorpublikasies in die nuwe millennium

[摘要] ENGLISH ABSTRACT:This study deals with the history and development of motoring publications in South Africa sincethe start of the twentieth century.An important aspect of the study is the examination of the profitability of specialist motoringpublications that are in direct competition with motoring sections in newspapers, radio andtelevision. The ability of the motoring media to draw advertisements - especially from the carmanufacturers - is also scrutinised.In this study the problems encountered by journalists seeking information or feed-back from certaincar manufacterers, are highlighted.The study also covers new technical developments such as the Internet and the numerous newmotoring websites and closes with case studies of two new ventures; one which was successful,another which failed.

[发布机构] Stellenbosch University