Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke

[摘要] ENGLISH ABSTRACT: In this thesis, I examine the case study of the Makuleke in Limpopo province. This communityentered the public spotlight when it regained its former homeland in the Kruger National Park. Itcurrently partakes in an extensive programme on 'responsible tourism' via commercialexpansion. This concession allows (or is supposed to allow) for increased communitydevelopment and economic growth in the Makuleke region. The community has become morebusiness-like in their approach to this concession. This process is encapsulated by theformalisation of the land management structures in what I refer to as Makuleke Inc. MakulekeInc. has at its heart a 'cultural business', of which an 'authentic Makuleke' is presented andtraded. I detail the production of unique, bona fide culture through branding (that is, commercialrepresentation). This practice contributes to new or different configurations of identity andcollective belonging. '

[发布机构] Stellenbosch University