Verhoogde toerismevloei deur benutting van oormaatkapasiteit in lugvervoer

[摘要] ENGLISH ABSTRACT:This assignment explains the search for a mechanism that can increase tourismflow by improved utilisation of airline capacity. The inherent characteristics of airtransport indicate that the industry is subject to low short term marginal costsand that it is very tempting to award discount tariffs for last minute bookings.The challenge to management is to attract new passengers with discount tariffswithout loosing full tariff passengers. Travel clubs are one of the mechanismsthat are utilised to achieve aforementioned objective. These clubs offer mainlydiscount tariffs on hotel accommodation, car hire and airline tickets to theirmembers.The acceptability of a travel club that applies restricting measures such as forexample short notice periods, adaptable depart and return dates and shortenedlead times have been tested in the South African market. The majority ofrespondents surveyed were in favour of such a travel club. An important findingis that South Africans are prepared to travel in a chosen month but that the traveldates within that month are adaptable in exchange for discount tariffs.The research also indicate that the availability of funds was decisive in thedecision to travel or not to travel over seas. In order to overcome this problemthe introduction of a providence account is recommended as part of the travelclub's products. The challenge for the travel club is thus to consolidate thedemand and to match it with the excess airline capacity.

[发布机构] Stellenbosch University