Die bepaling van hindernisse in die uitvoer van wyn : met spesifieke verwysing na die Wes-Kaap

[摘要] ENGLISH ABSTRACT: South Africa really only gained access to international markets after 1994, with the lifting of thesanctions that had been instituted on account of South African Apartheid policy. During theyears of apartheid, South Africa introduced various measures aimed at trying to protect thebusiness sector. One such measure was the General Export Incentive Scheme (GElS) by whichbusinesses received subsidies on exports. Because of sanctions, on the one hand, and exportsubsidies on the other, South African businesses never actually experienced the full impact ofglobal competitiveness. This has resulted in South Africa being allocated a very low globalcompetitiveness rating on the United Nations list of global competitive rankings. If South Africashould wish to address the low global competitive ranking, several options are available. As adeveloping country, it will be very difficult to follow a general approach. One of the alternativescurrently being followed is the sectoral approach, in which particularly powerful economicsectors that could be developed to the advantage of the South African economy and forstrengthening the global competitive position are identified. In South Africa, the wine sector isone that has potential as an acknowledged global role player. Because of the shortness of theperiod of more intense exposure to global markets (since 1994), this industry is experiencingproblems with globalization. The study attempts, by means of a SWOT analysis, to point outfunctional internal weaknesses and external environmental threats that prevent this sector fromstrengthening and expanding its competitive global advantage. An empirical investigation wasconducted by means of the Delphi method. A questionnaire submitted to the largest SouthAfrican wine exporters during a personal interview was completed by them. Findings arrived atled to particular recommendations through which stumbling blocks were pointed out andsolutions were recommended.

[发布机构] Stellenbosch University