n Ondersoek na die stand van transformasie by Media24

[摘要] ENGLISH ABSTRACT:After 1994, the year in which the first democratic election in the country was held andwhich placed South Africa irrevocably on the road to the creation of a new society, manyinstitutions had to change to adapt to the new circumstances.All government and private institutions were compelled to adhere to transformationrequirements.This study investigates the damage to blacks in the period before 1994, as well asthe legal instruments and other regulations of the new government to assist blackempowerment, with a view to creating a more equal society.The transformation of media institutions is a subject which, up to now, has not yetbeen researched thoroughly. This study was undertaken to establish the progress thathas been made by Media24, a Naspers affiliate.The paper discusses the practical problems surrounding transformation, specificallythose attached to an historic Afrikaans white institution like Media24.The conclusion which was derived at after interviews with top management, is thatthe company's leadership has moved into a position where transformation isn'tquestioned any more. Practical efforts are now being made to accelerate affirmativeaction and transformation.An audit of Media24 which was completed in 2004, and which is indicative of thecompany's achievements according to the transformational charter for black economicempowerment, was studied. The result shows that Media24 has made excellentprogress in some areas, but has failed to achieve the desired results in others.Resulting from this, Media24's management began to set specific goals in order to beable to adhere to certain legal requirements (which includes, amongst others, affirmativeaction) within a specific time frame.Some of the proposals in this study include: That Media24's upcoming leadershipshould be measured against its ability to understand the requirements to do business ina new, diverse society; that more successful communication measurements be institutedaround transformational processes and measurements and that a transformationalombud be appointed to highlight shortcomings and to help accelerate the process.The study has not exhausted the subject and, with transformation being an ongoingprocess, it is recommended that it be investigated further.

[发布机构] Stellenbosch University