The development of wine tourism in South Africa

[摘要] ENGLISH ABSTRACT: The research objectives were (1) to undertake a comprehensive search for appropriate literature and review the concepts, theories and case studies related to wine tourism, wine route development, regional economic development and corporate social responsibility; (2) to compile a map to illustrate the distribution of all wine-producing farms in South Africa; (3) to create maps to illustrate the distribution of all wine-producing farms involved in wine tourism activities in South Africa; (4) to conduct a census of wine farms and estates regarding all their tourism-related infrastructure, superstructure and tourism products and experiences to determine the current state of wine tourism development in South Africa; (5) to determine the clustering of tourist-related facilities and number of wine nodes (critical mass) on the country's wine routes and position each route in terms of its phase in the tourism area life cycle; (6) to investigate the perceptions of visitors to Cape Town on their wine tourism experiences in the Western Cape as well as other South African wine regions; (7) to conduct a case study to deepen insights into the social contribution made by a single wine farm.The research followed a mixed-methods approach comprising two questionnaire surveys and one desktop study. Data were captured, analysed and presented using Survey Monkey, SPSS, Excel and ArcGIS. The study identified three wine routes (Darling, Klein Karoo and Stanford) in the Emerging life cycle phase; ten routes (Bot River, Plettenberg Bay, Hermanus, Swartland, Worcester, Tulbagh, Breedekloof, Wellington, Namaqua West Coast and Constantia) in the lower development phase of Acknowledgement; four routes (Elgin, Durbanville, Paarl and Robertson) in the higher development phase of Prestige; and two routes (Franschhoek and Stellenbosch) in the Maturity life cycle phase. Stellenbosch Wine Routes was identified as the most developed wine route in South Africa with its five sub routes. According to the visitor survey, the majority of the visitors were found to plan a holiday around wine tourism activities and have a tendency to return to previously visited wine regions. The visitors regarded the beautiful and natural landscapes, good wine, restaurants and food as the main attractions of wine regions. The desktop study has revealed that the socio-economic contributions of Stellenbosch University https://scholar.sun.ac.zaivthe wine tourism industry in South Africa are praiseworthy with wine route members contributing to and encouraging job creation, social development projects and programmes for their employees and their relatives as well as practicing environment-friendly farming. The wine tourism industry in South Africa contributes to the country's gross domestic products and assists regional development. The study confirmed that South Africa is a leading wine tourism destination, able to compete with the leading wine countries of the world.Keywords: wine tourism development; global wine routes; tourism life cycle model; social responsibility; environment and wine; wine estate; wine holiday; landscapes and winescapes; environment-friendly production; biodiversity; wine tourism destination

[发布机构] Stellenbosch University