The use of language by the African National Congress in its 1999-2009 national election manifestos

[摘要] ENGLISH ABSTRACT: There is more to language than just its formal structural properties and, similarly, more to language function than just its communicative and naming function. Language does not exist independent of society. As a part of society, it is used in a diversity of functions: it influences thought processes, constitutes what people perceive as reality, and produces, reproduces and denies prejudices. It is in pursuit of its ideological function that language plays a significant role in the establishment and maintenance of systematically asymmetrical power relations. This study focuses on the role that language plays in efforts to position the African National Congress (ANC) as more fit to govern than other political parties in South Africa. Adopting a qualitative research strategy, the study provides an analysis of the discourse that is constructed in the ANC's 1999, 2004 and 2009 national election manifestos. The analysis is presented within the framework of Critical Discourse Analysis (CDA) and is performed in terms of linguistic devices, techniques and strategies such as genre and its sequential structure, pronouns, contrasting expressions, intertextuality, grounding and elision, statistics and numerical figures, and discourse. It is demonstrated that the three election manifestos are situated within a specific socio-economic and political context defined by poverty, unemployment and inequality, which are rooted in the South African history of colonialism and race-based capitalism. The texts draw from resources of the genre of manifesto and show common structural features. It is shown that ambiguous pronouns are used to build up affinities between the ANC and the reader/listener with respect to the achievements of the ANC-led government, what work still needs to be done, and to position the ANC's vision as one that is generally shared by the people. Contrasting expressions are used to disparage the apartheid system and to extol the post-1994 democratic system. In all three texts the ANC is foregrounded as the organization which not only brought freedom to South Africa, but which in fact led the struggle for freedom and change. At the same time, there is an omission of other political organizations and the role they played in this struggle. It is also demonstrated that the three texts constituted by elements of other texts such as the Freedom Charter (1955), the Reconstruction and Development Programme (1994) and the Constitution (1996) use statistics and figures to bestow the ANC with a systematic and scientific gravitas. Lastly, the three manifestos reflect a discourse of 'complete or 'total freedom, which is inclusive of the social, economic and political aspects of the reality of South Africans' lives. It is argued that these linguistic devices, techniques and strategies are used in the 1999, 2004 and 2009 national election manifestos to position the ANC as more fit to govern South Africa than other political parties.

[发布机构] Stellenbosch University