Informal red meat marketing : a case study in the Western Cape townships

[摘要] ENGLISH ABSTRACT: Informal red meat trade was investigated as it occurs in the townships ofthe Cape Town metropole. To achieve this, an interactive researchapproach was followed, initially involving months of observation beforescientific and empirical analysis was conducted.The informal marketing activities were described and analysed with thepurpose of establishing its strengths; weaknesses, opportunities, andthreats. Criteria of efficiency and effectiveness were constantlyemployed. ln this regard, the prevailing system was tested againstconsumer needs and preferences. A large degree of consistency wasfound between the nature of supply by the informal sector and the natureof demand from its target consumer base. On this basis, it was deducedthat the informal red meat marketing system has the potential to furthercontribute to development and township food security.The informal marketing system, how~ver, operates under specificconstraints. These were identified and subsequently recommendationswere made to alleviate these constraints, in order to maximise thecontribution of informal red meat trade to local development.

[发布机构] Stellenbosch University