An ethno-consumeristic approach to household technologies in Swaziland

[摘要] ENGLISH ABSTRACT:According to Costa and Basommy (1995) ethno-consumerism is the study of consumption from the point ofview of a social or cultural group, which is the subject of the study. The purpose of the study was todocument and critically analyse the use of modern household technologies by Swazi families and theirexperiences with them. The focus of analysis was at micro leveL A combined sample (N= 1449), consistingof Swazi females (N=810) and Swazi males (N=639) was requested to complete a questionnaire concerningthe research project with issues relating to the adoption of household technologies. To explore the researchissues concerning household technologies in Swaziland an ethno consumeristic framework consisting offour elements were developed: The Cultural context, Modernisation in the Swazi Culture, RisingConsumerism in Swaziland and the Technological Context.

[发布机构] Stellenbosch University