Die potensiaal van gastehuise om plaaslike kultuur aan die toeris oor te dra : gevallestudies van drie Wes-Kaapse gastehuise

[摘要] ENGLISH ABSTRACT: The success rate of the guesthouse industry can be increased by means of high qualityservice. It has been noted in the recent past that tourists prefer guesthouses above hotelsseeing that they wish to be introduced to the environment and its cultural products throughthe local population of their tourist destination. A study was launched into the possiblitiesof incorporating local culture, traditional as well as modem, into the package offered to thetourist.Three towns with their surrounding areas, namely Langebaan, Stellenbosch andClanwilliam, were studied and were found to contain a wide variety of tourist attractionsand other cultural products which could be utilised by guesthouses to promote tourism. Itwas found that the architecture, the worderaft and the traditions surrounding regionalcooking of each specific area were cultural aspects very suitable for this purpose.Random tests at three guesthouses indicate some measure of culture transmission, but inmost cases this does not occur in any systematic way. The potential of the concept is stilltotally under-utilised. The process of culture transmission whereby the tourist is informallyintroduced to local culture deserves its rightful place in the guesthouse industry.Proposals for implementing the concept include the organising of social evenings by theguesthouse, during which local dishes are served, and the guests are introduced to regionalmusic and the worderaft of the area either by the local inhabitants or by professional artists.Suggestions for conveying aspects of architecture, such as the history of the buildings,building materials, ground-prints and styles in an interesting manner, are also made.The recommendations of the study are of such a nature that it can be applied to certaintypes of guesthouses worldwide, which increases its value to the benefit of theinternational guesthouse industry.

[发布机构] Stellenbosch University