Verkennende studie van die menings van vroulike werknemers, van geselekteerde Suid-Afrikaanse maatskappye, jeens korporatiewe drag

[摘要] ENGLISH ABSTRACT: Clothing is an important phenomenon within corporate and organisational culture and forms anintegral part of the total corporate identity. It fulfills a symbolic purpose and serves as a reference. Itis a way in which companies can change or modernise their image as it is conveyed to clients. Littleresearch has been done on uniform types of clothing, even though it has been an importantphenomenon in the subject area of Clothing for ages. South African companies offers uniqueopportunities for research within a multi-cultural environment and Consumer Science's distinctivemulti-disciplinary approach makes it an ideal starting point for this type of study.Three environments are concerned with the phenomenon of corporate clothing, namely theemployers and employees of organisations or companies, academia of educational establishmentsand the manufacturers of corporate clothing.The study concerned tried to investigate the phenomenon of corporate clothing within the SouthAfrican corporate environment. This was firstly done by studying the available clothing literatureand describing aspects which have direct or indirect relations to corporate clothing. Information andadvice was obtained from experts to gain insight into the South African circumstances with relationto corporate clothing. Secondly, employees who wear corporate clothing were questioned as to theiropinions on specific aspects with regards to corporate clothing. This was done by means of aquestionnaire which was developed to determine if employees of selected South African companiessee corporate clothing as representative of company image, culture and policy. The extent to whichextent employees are involved in decision-making processes with regards to corporate clothing wasalso determined. Employees' opinions with regards to consumer requirements and the extent ofsatisfaction with corporate clothing was determined. The extent to which age and position withinthe company playa role in employees' opinions of corporate clothing were investigated accordingto the information obtained through the questionnaire.The above mentioned information was structured to give possible guidelines to companies with inthe implimentation and development of corporate clothing within the existing organisationalculture. This study did not focus on manufacturers of corporate clothing, but it is assumed that theycan benefit from the findings of the study.The study will contribute to the building of theory in the subject area of Clothing and consequentlyalso contribute to the academical field.

[发布机构] Stellenbosch University