The objective ofthis study is to analyze the competiveness of the Mato Grosso bovine meat inview of the international market through researching the factors that most influencedthe performance of the Mato Grosso bovine meat exports from 1996 to 2010. Specifically,the aim was to verify if the Mato Grosso bovine meat contains competitive sustainableadvantages to maintain its international market position and if it is possibleto increase its market share. To do so, a comparison of the competitivenessof bovine meat export of Mato Grosso was performed. Also, the competitivenessof the Brazilian meat exports was compared with that of other main exportersof this product, namely, Australia, Argentina and the United States throughthe use of the Constant Market Share Model (CMS). The obtained results of CMSwith respect to Mato Grosso made it possible to verify that competitivenesswas not a dominant factor throughout the whole period and that Mato Grosso willbe able to maintain its position in the world market and expand its market sharefurther. These results are caused by the destination of the exports and theincrease of global trade rather than competitiveness.
