Die implementering van 'n sosiaal verantwoordelike ekologiese strategie deur genoteerde Suid-Afrikaanse maatskappye

[摘要] ENGLISH ABSTRACT:One of the biggest problems facing businesses in the future will be theconservation of the environment. The purpose of this study is to determinehow a company can implement a socially responsible ecological strategysuccessfully, and more specific the companies listed on the JohannesburgStock Exchange.The study consists of two sections, namely an in-depth theoretical literaturestudy into the implementation of a socially responsible ecological strategy andsecondly an empirical study on the implementation of such a strategy.The focus is on the different stages in the strategic implementation process,namely the formulation and planning phases, the implementation phase andthe exercising of control over the implementation process. An attempt ismade to bring the strategy implementation process into relation with theimplementation of a socially responsible ecological strategy which will ensurethe successful implementation of the strategy.Aspects surrounding the environmental issues were also integrated in thisstudy, namely green activism in South Africa, current legislation and theinfluence of the green consumer on the welfare of companies.The results indicated that almost two thirds (66,67 %) of the companies in thisstudy are following a socially responsible ecological strategy. These companieswho do follow a socially responsible ecological strategy are also morestrategic orientated than companies who do not follow a socially responsibleecological strategy. Companies are well aware of the influence that the greenconsumer can have on their businesses, but green activism has not yetgathered momentum in South Africa to put companies under pressureensuring to follow a socially responsible ecological strategy.

[发布机构] Stellenbosch University