Die fragmentasie in die Suid-Afrikaanse vrouetydskrifmark : die invloed van vrou-gerigte nistydskrifte op die tradisionele algemene belangstelling-vrouetydskrif : gaan die tradisionele algemene belangstelling Suid-Afrikaanse vrouetydskrif die vloedgolf nuwe vrou-gerigte nistydskrif oorleef?

[摘要] ENGLISH ABSTRACT: The appearance and content of magazines in the South African consumer market has changed drastically during the past two decades. Where once only a handful of women's magazines existed from which readers could choose, shelves in shops today are filled to capacity with glossy publications which address every possible need, interest and desire of feminine readers.This diversification in the South African women's magazine market happened almost overnight and there is no doubt that the advent of the niche market of women-focused magazines has changed the landscape of the South African magazine. The established traditional women's magazine of broad general interest had to take cognizance meticulously of the worldwide trend and of various economical, political and socio-cultural factors influencing the successful publication of women's magazines locally.The aim of this study is to see how the advent and growth of niche-market magazines focused exclusively on matters of interest specifically to women such as home, décor, garden, food, health, lifestyle, handcrafts and parenting have affected the world of the 'traditional South African women's magazine.The researcher endeavours to answer the question as to whether the traditional women's magazine of general interest can survive the flood of new 'women-directed magazines and has concluded that in order not only to survive, but to maintain necessary profit margins, the traditional general interest women's magazine is going to have to adapt its contents urgently and continuously to the needs of its readers.

[发布机构] Stellenbosch University