Corporate social strategy as a key to sustainable business

[摘要] ENGLISH ABSTRACT: Corporate social responsibility is a subject that is of concern to most companies that operate on a large scale today. This assignment looks at corporate social responsibility to understand how this fits into a company today. There is a short overview of the history to better understand the underlying factors and to determine the importance of corporate social responsibility. Attention is given to the argument that the current approach of companies to adhere to corporate social responsibility is because of pressure.There is also a focus on the relationship between business and society to establish how business can view its responsibilities. The example of Shell is used to show how a company under immense pressure can develop sustainable practices to ensure that they remain profitable. After the main discussion some important points are mentioned in the conclusion to clarify the business case for corporate social strategy.

[发布机构] Stellenbosch University