New media English literature : a product re-launch

[摘要] ENGLISH ABSTRACT: In the recent past, the large-scale production and marketing of e-reading devices, such as Amazon's Kindle, and tablet computers, such as Apple's iPad, have allowed literary works to be presented in a digital reading space, both in the form of standard e-books and, more recently, as enhanced or 'amplified e-books. Much of the position-taking on the matter is polarised: technologists continue to imagine the myriad possibilities of multimodal online 'stories, focusing on opportunities for interactive engagement, while the guardians of literary tradition fear the digital reading space might well cause fluency disruptions and break the hermeneutic immersion necessary for strong reading, irrevocably altering a traditional, paper-based reading experience known to promote a state of deep attention and imaginatively engaged reading. This thesis looks realistically at the current literary climate in which the so-called 'digital native operates, scrutinises the 'print versus 'electronic debate, paying careful attention to how an online environment may well prevent hermeneutic immersion, and then discusses recent enhanced literary products, such as the transmedia fiction title, Chopsticks (Penguin Group USA 2012), and the nonfiction titles released by online publisher Atavist. Then, in an attempt to bridge the gap between the technologists and the print-book purists, and based on what might be considered to be literature's original value, the thesis proposes a digital reading product in which a formalised set of conventions and a strategic instructional design, or interface, attempts to protect the qualities of traditional, paper-based reading, while at the same time taking advantage of on-screen, online environments to reconnect digital natives with the relevance of past literatures. More specifically, the product presented herein is an attempt to demonstrate 1) how a new aesthetic of literary presentation might stimulate renewed interest in the humanities and liberal arts; 2) how fiction might be reinstated as one of the central components in the education process; 3) how works of fiction that have become increasingly obscure over time or inaccessible to young people might be re-energised; and 4) how what one might call 'local literatures might be 'de-parochialised within an increasingly globalised reading environment.

[发布机构] Stellenbosch University