Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste

[摘要] ENGLISH ABSTRACT:The Olympic games as world known sports event has been used in manyadvertisements by companies to sell their products. Many South Africans aremotivated through effective marketing to buy a certain product or have a positiveattitude towards a certain company, for the pure reason that the marketing campaignhad the Olympic games as theme. I looked into this interesting phenomenon!

[发布机构] Stellenbosch University