Project Management in Behavioural Perspective – Cognitive Biases in the Formulation of the Aim of the Project

[摘要] The article contains a behavioural analysis of the aim-formulating stage of the project. The purpose of the article is to point out that in the process of formulating the aim of the project, it comes to such decision-making situations which favour heuristic thinking. The article presents the results of the secondary research. As a result of verified theory, according to which in the process of formulating the aim of the project, the interference in decision-making processes may occur on the part of the heuristics and the resulting cognitive biases.

[学科分类] 机械工程学

[关键词] project management;behavioural economics;cognitive bias;aim of the project