Memetic pool as a new approach in service quality analysis

[摘要] This paper attempts to decompose, as well as perform a quantitative and qualitative analysis of the way to externalize the perception of the accommodation service. The research material consisted of the opinions of users of accommodation facilities, located in the vicinity of the twelve selected national parks in Poland. It was assumed that the reflection of the perception of the quality of the service process is the transfer of intangible content related to the service itself, which can be externalized, among other things, through entries in social networks.

[学科分类] 机械工程学

[关键词] accommodation service;service quality perception;meme theory;meme transfer;User Generated Content;memetic pool formation