Commercialization strategies for emerging technologies : wireless power in the market for external power adapters

[摘要] (cont.) Within its technology vector, a company must evaluate the strategic importance the various engineering activities based on whether they enable freedom to operate, contribute to the creation of blocking patents, and/or are outside the expertise of potential partner organizations. The start-up should intensely focus its engineering resources on the strategically important activities while farming the remainder of the development work to partner organizations within the greater value chain. A start-up entrenched in a competitive battle to serve a hungry market; with a green technology solution, faces a difficult choice: go to market niche by niche and face irrelevance in the greater market, or swing for the fences and risk bankruptcy. There are options beyond the traditional approaches, and in this case, a three track commercialization strategy is appropriate.

[发布机构] Massachusetts Institute of Technology